WHO WE ARE
Daily Dose Media Inc. is the publisher of VitaminDaily.com, a website and group of six free, savvy, online e-newsletters in major Canadian cities that target educated, affluent women who are starved for time and hungry for information.
The company was founded in 2004 by Sarah Bancroft and Tara Parker Tait, who continue to act as Editor-in-chief and Publisher, respectively. After several years of success in the Vancouver digital publishing market, the company launched a national Moms + Kids edition and went on to launch in Toronto, Calgary and Montreal (English and French language).
Daily Dose Media Inc. is based in Vancouver, B.C., with a team of journalists and bloggers in each of its city markets. With elevated editorial standards, VitaminDaily.com has become a go-to source of information for Canada's most influential women. As the readership has grown exponentially, so has the reach of the e-newsletters and website.
Capitalizing on its growing reach and influence, VitaminDaily.com was able to use ad revenue and outside investment for a major site redesign and relaunch in 2008, as well as setting up a bricks and mortar office and hiring a sales and marketing team. Since 2008, VitaminDaily.com has worked with some of the biggest brands in the world to create advertorial that is both effective and engaging, building key relationships with major advertisers and agencies.
In 2010, VitaminDaily.com won Best Website and Best Design at the Canadian Online Publishing Awards.
While the subscription base continued to grow and web traffic continued to uptick, VitaminDaily.com launched a series of mobile apps in Vancouver, Toronto, Calgary and Montreal (2011) to complement its strong social media presence, as well as an e-commerce business unit, Vitamin Daily Deals.
In 2012, VitaminDaily.com entered into syndication agreements with The Canadian Press, Huffington Post and Playtaxi Media across the country. In April 2012, Report on Business magazine named the company one of nine "New Media Allstars."
Daily Dose Media Inc. continues to stand by its TRUE editorial mandate (Trusted, Remarkable, Unmistakable, Essential) and aims to be in the inbox of every woman who wants to be in the know. It is growing at a rate of 125% a quarter, working with the most sought-after brands in the world, continuing to champion local artisans and retailers and providing an abundance of work to journalists, writers and bloggers across the country.
Download our 2013 Editorial Calendar
Download our 2012 Subscriber Survey
Sarah Bancroft
Co-founder & Editor-in-Chief
Daily Dose Media Inc. co-founder Sarah Bancroft is one of Western Canada’s foremost trend experts on matters of style and shopping. She has appeared on TV programs such as “Canada’s Next Top Model,” “Fashion File” and Britain’s “Big Boutique,” MCs high profile fashion events and writes features for Canada’s National Post. She holds a Masters Degree in Political Science from UBC and worked in Paris, New York and L.A. as a fashion buyer for the national chain Aritzia, managing seasonal budgets in excess of $10 million. Though she loved the clothing allowance, she left to pursue a career in journalism, first as Associate Editor at Vancouver magazine, then for six years as the Western Editor of FASHION Magazine. She is fluent in English and French and all matters sartorial.
editorinchief@vitamindaily.com
Follow her: twitter.com/sarah__bancroft
Tara Parker Tait
Co-founder & Publisher
As principal of Tara Parker Tait PR, Tara is one of Vancouver’s most sought-after media- and public- relations specialists. Her high-profile client list is comprised of fashion as well as some of the city’s best restaurants. Prior to launching her own firm in 2005, Tara was a media-relations specialist at Tourism British Columbia and worked in-house as an Account Manager at one of the top three corporate communications firms in the city. A native of Montreal, she holds a BA from Bishop’s University, has lived and worked in Latin America, and speaks English, French and Spanish. When not chained to her BlackBerry, her hobby is surfing for Alexander Wang tees online.
Maria Tallarico
Managing Editor
Born-and-raised in Vancouver, Maria began her publishing career as an intern for an author and NYU professor in New York, and has since written for several lifestyle and luxury travel publications including Forbes Travel Guide. She holds an Editing Certificate from the SFU Writing and Publishing program and was a staff writer at FASHION Magazine, and is a contributor at LaineyGossip.com.
Kelsey Dundon
Lifestyle Editor
Kelsey
is a writer, fashion fiend, travel addict, design lover, music fanatic
and photographer wannabe. A Vancouverite right down to her Hunter
wellies, she has a serious passion for the arts and holds a BA in
English Literature from UBC. She has contributed arts and lifestyle
pieces to The Province and Georgia Straight, she lectures
at Simon Fraser University's Writing and Publishing Continuing Studies
Program and is the founder of Northill Creative Communications. Kelsey
is also the face of The Anthology, a blog that celebrates the style and ifestyle. Her biggest claim to fame? She was once a backup dancer for Weird Al Yankovic.
Anya Georgijevic
Beauty Editor
Anya
studied art and architecture at Alberta College of Art and Design and
the University of British Columbia, including a stint as a Yale fellow. A
couple of decades of a serious fashion obsession and a very overstuffed
closet led her to found her award-winning blog, I'm the It Girl. Since then, she has been featured in FASHION Magazine and her writing published in FLARE, The Block, and Elle Canada.
Addicted to all things beauty and a self-proclaimed "lipstick hoarder,"
she considers nail polish testing to be perfectly acceptable office
work.
Alexandra Suhner Isenberg
Fashion Editor
Born
and raised in Canada, Alexandra made her escape to Europe at 19 to
pursue a career in fashion, and she spent the next twelve years doing
just so. During her years in Paris and London she did an MA at Central
Saint Martins College of Art and Design, was a designer for Sonia Rykiel
and Burberry, ran her own luxury lingerie company, and worked as a
trend forecaster. But even Europe can get boring, and in 2009 Alexandra
packed up her shoes and returned to her hometown of Vancouver. With her
vast industry knowledge and appreciation of craftsmanship, Alexandra's
fashion opinion is one worth listening to. She also shares her thoughts
on the state of fashion at her blog, Searching for Style.
Kait Kucy
Calgary Editor
Stationed
in uptown Calgary, Kait Kucy is a lifestyle writer with a fervent love
for food, fashion, travel, DIY projects, and home décor. One moment she
will dressed to the nines, hitting up the latest boutique and restaurant
opening and the next moment she can be found spray-painting thrifted
treasures in the back alley behind her apartment in Mission. Blame her
DIY nature on a BFA in Art from the University
of Calgary.
A regular contributor to Swerve Magazine’s Living section and its
online counterpart, Kait’s tear sheets span surviving clothing swaps to
interviewing wrestling costume designers all the way instructing on how
to pack one carryon
suitcase for a two week trip.
She also shares a peek into her daily life over at her blog YuppieLove.
Find Kait daily at @vitamindailycal and @yuppielove on twitter.
Athena Tsavliris
Toronto Editor
A born and bred Londoner, Athena kicked off her career as a production runner on BSkyB’s The Bookshow. From Gore Vidal to Nigella Lawson, she got to work with/make coffee for them all. In 2002 she skipped over the pond and launched her Toronto career at The Town Crier, soon becoming a go-to for Torontonians looking to source anything from Manuka to Marimekko. Her brand of sardonic posh has been featured on the pages of the National Post, House and Home and FASHION Magazine. She made her small screen debut on “Breakfast Television” with a chat about Toronto style. A regular globetrotter, Athena is fluent in four languages. You can spot her jogging around the Annex (those neon Aztec print shorts are hard to miss) with her baby son and daughter in tow.
torontoeditor@vitamindaily.com
Follow her: twitter.com/vitamindailytor
Christine Laroche
Montreal Editor (English)
After completing a Bachelor of Journalism at Concordia University, Christine went on to parlay her love of pretty pictures and pithy prose into a career in magazine journalism at LOULOU. During her four years as a fashion editor there, she interviewed top designers, tweeted from the front row at New York Fashion Week and filled countless pages with her sharp editorial voice. In her spare time, she is slightly obsessed with
scouring sales racks, practicing yoga (mainly for an excuse to shop Lululemon), and
keeping up with the Kardashians.
christine@vitamindaily.com
Follow her: twitter.com/christineisme
Caroline Gault
Edmonton Contributor
A
four-hour interview with Lady Gaga in late 2008 fueled Caroline’s
already-blossoming obsession for everything pop and fashion—further
proven by the onslaught of pretty pictures she shares daily on her blog,
Caroline in the City. Associate editor of Edmonton’s first local indie fashion and lifestyle mag, Parlour Magazine, for three years, Caroline’s also freelanced for Vue Weekly and the Edmonton Journal. Returning to E-town for love, she’s now the Alberta Reporter for FASHION Magazine, and, despite years consumed by sport,
boosts her 6-foot tall stature with 3-inch heels at any social event she can.
Follow her: twitter.com/carolinegault
Katherine Holland
Toronto Contributor
Fashion-photog
Katherine Holland always gets into the hottest TIFF parties and
fashionable fêtes—just take a look at our Editors' Diary, where she
chronicles her celebrity run-ins and stylish finds finds. She's also mom
to Roxy Alabama, a mini rock star sure to follow in her mom's
party-hopping footsteps.
Follow her: twitter.com/kittyholland
Kat Tancock
Toronto Contributor
Born and raised in BC, Kat migrated east to study Slavic langauges and gracefully segueed into a career in the magazine industry. A health, fitness and travel nut with a penchant for green smoothies, stylish hotels and ardha baddha padmottanasana, she stays busy consulting on social media and web content, teaching the odd yoga class and sampling the planet's best vegetarian food, leaving time to write for publications including the Globe and Mail, Flare, Fresh Juice and Chatelaine.
Follow her: twitter.com/kattancock
Marianne Wisenthal
Toronto Contributor
A born and bred Montrealer, Marianne lived most of her life in
Franglais before making the leap down the 401. After graduating in Film
Studies from Queen’s University, Marianne began her career as a
producer in Montreal’s flourishing feature film industry. Following a
stint in New York City, she made her way across the pond to produce
lifestyle, fashion and entertainment segments for the UK’s top breakfast
show, GMTV. Returning home, she reported on Montreal’s booming arts and
culture scene for Global Québec. Now, when not scouring her new city
for the best restos, shops, designers (and a decent bagel), Marianne
produces lifestyle television for the CBC, W Network and CosmoTV.
Follow her: twitter.com/MarianneMTL_TO
Julie Whelan
Toronto Contributor
Julie landed in the UK via a childhood in Kitsilano, an English degree from McGill University and an Irish passport. After six years of working in publishing in London, including positions as a Marketing Executive at Random House and a Marketing Manager at HarperCollins, she bid farewell to her Brixton flat and late Friday lunches at The River Cafe. A recent MBA grad from the Schulich School of Business in Toronto, Julie brings creativity and passion—plus a fabulous Top Shop and Selfridges wardrobe—to Daily Dose Media Inc.
torontocontributor@vitamindaily.com
Follow her: twitter.com/julesine
Nina Mourin
Montreal Contributor
Nina Mourin considers fashion to be more than just clothes; it's an intellectual pursuit. Devoting her life to fashion and journalism, Nina hasn’t lost sight of her fashion editorial dream since the age of 14. The young writer has been published in YYZ Living, Zink! Magazine, Flare.com, iVillage.com, and is a fashion contributor for the newly distributed Gazette magazine Diary Of A Social Gal. Between her fashion writing, advertising concept writing for the Montreal office of Draft FCB, and social media strategies for Canadian designer DUY, Nina has no plans of slowing down.
Follow her: twitter.com/nina_mourin
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