WHO WE ARE
Vitamin Daily is the brainchild of co-founders Tara Parker Tait and Sarah Bancroft. The duo started VitaminV.ca, the company’s first online magazine, in September 2004 after seeing a gap in the marketplace for timely tips about their home base of Vancouver, Canada. Today, they oversee five city-based websites, Montreal, French Montreal, Toronto, Calgary and Vancouver as well as a national Moms and Kids edition.
Download our 2010 Editorial Calendar
TARA PARKER TAIT
CO-FOUNDER & PUBLISHER
As principal of Tara Parker Tait PR, Tara is one of Vancouver’s most sought-after media- and public- relations specialists. Her high-profile client list is comprised of fashion as well as some of the city’s best restaurants. Prior to launching her own firm in 2005, Tara was a media-relations specialist at Tourism British Columbia and worked in-house as an Account Manager at one of the top three corporate communications firms in the city. A native of Montreal, she holds a BA from Bishop’s University, has lived and worked in Latin America, and speaks English, French and Spanish. When not chained to her BlackBerry, her hobby is surfing for Christian Louboutin stilettos online.
Sarah Bancroft
Co-founder & Editor-in-Chief
Sarah is one of Western Canada’s foremost trend experts on matters of style and shopping. She has appeared on TV programs such as “Canada’s Next Top Model,” “Fashion File” and Britain’s “Big Boutique,” MCs high profile fashion events and writes features for Canada’s National Post. She holds a Masters Degree in Political Science from UBC and worked in Paris, New York and L.A. as a fashion buyer for the national chain Aritzia, managing seasonal budgets in excess of $10 million. Though she loved the clothing allowance, she left to pursue a career in journalism, first as Associate Editor at Vancouver magazine, then for six years as the Western Editor of FASHION Magazine. She is fluent in English and French and all matters sartorial.
editorinchief@vitamindaily.com
Follow her: twitter.com/sarah__bancroft
Maria Tallarico
Managing Editor
Born-and-raised in Vancouver, Maria began her publishing career as an intern for an author and NYU professor in New York, and has since written for and edited trade magazines, community newspapers and websites. She holds an Editing Certificate from the SFU Writing and Publishing program and was a staff writer at FASHION Magazine. Her hobbies include analyzing blind vices and reading www.dlisted.com
managingeditor@vitamindaily.com
Follow her: twitter.com/vanvitamindaily
Tonya Albulet
Western Sales Manager
After seven years in Calgary, Tonya decided to trade the Stampede for the Coal Harbour seawall (after all, how many cowboys can one girl handle?). After spending five years in the modeling industry and two years in radio advertising, she brings a Fashion Merchandising and Business Administration Entrepreneurship educational background to Vitamin Daily. Catch her snowboarding, golfing, wakeboarding or dashing to a big city hotspot (read: Paris, London, NYC) for late-night adventure. A huge astrology buff, she’s one of the few girls who loves to hear, “What’s your sign?” (FYI, it’s Libra.) Contact her for all your Vancouver and Calgary advertising needs at 604-318-4356.
Athena Tsavliris
Toronto Editor
This Hellenic fashionista spent her formative years on London’s Kings Road before skipping across the pond and landing in Toronto. After completing her post-graduate studies in journalism, Athena launched her career at the Town Crier, soon becoming a go-to for Torontonians looking to source anything from Manuka to Manolos. Her brand of sardonic posh has been featured on the pages of the National Post and FASHION Magazine. She made her small screen debut on “Breakfast Television” with a chat about Toronto style. A regular globetrotter, Athena is fluent in four languages. She can be pushing a stroller around Kensington with her gorgeous daughter Iole in tow.
torontoeditor@vitamindaily.com
Follow her: twitter.com/vitamindailytor
Marianne Wisenthal
Montreal editor, English Edition
A born and bred Montrealer, Marianne lives her life in Franglais, just one block from the best bagels in town. After graduating with a BAH in Film Studies from Queen’s University, Marianne began her career working as an assistant and later a producer in Montreal’s flourishing feature film industry. After a stint in New York City, she made her way to London, England where she produced lifestyle, fashion and entertainment segments for the UK’s top breakfast show, “GMTV.” Since returning to her hometown, Marianne has kept her finger on the pulse of this vibrant city. When not scouring the ’hoods for the best restos, shops and designers, she regularly reports on Montreal’s booming arts and culture scene for Global Québec.
montrealeditor@vitamindaily.com
Follow her: twitter.com/VitaminDailyMTL
Malwina Gudowska
Calgary Editor
Born in Krakow, Poland, Malwina was raised in The City of Bridges (a.k.a. Saskatoon). Her fascination with magazines began early after she received a subscription to Teen Beat for her 10th birthday. Before attending journalism school in Vancouver, she earned a BA in International Relations from the University of Calgary focusing on Eastern European studies. Malwina has worked as an associate editor at Calgary’s Avenue magazine, launched a pop culture magazine called Ego and was the Alberta Reporter for FASHION Magazine. In her spare time, she molds impressionable minds teaching a magazine writing course at the University of Calgary. As an avid traveler, she speaks English, Polish and French and is currently learning her fourth language, Spanish. She balances deadline pressures with Ashtanga yoga and scouring vintage shops for clothing gems and old typewriters.
calgaryeditor@vitamindaily.com
Follow her: twitter.com/vitamindailycal
Elsa Vecchi
Montreal editor, French Edition
From interviewing top designers on her own fashion talk show on Television France 5 to covering the Paris fashion shows, Elsa is our Gallic go-to gal for all things "mode." Recently relocated from Paris, she loves her new home town of Montreal with its excellent restaurants and great vintage shopping. A contributor to the magazine for Paris' Hotel Costes, she's always on the look for worldly discoveries and fashion finds. With schooling in France and at New York's Columbia University, this French/German/English speaker epitomizes the globetrotting Vitamin Daily girl.
Follow her: twitter.com/vitdujour
Joy Pecknold
Vancouver Editor
Joy comes to us with BA in Communications from Trinity Western University and a background as a freelance blogger and writer, including a stint as Contributing Editor for www.splendora.com. This culture vulture loves all things creative, including film, art and theatre. Her future plans include perfecting her Gwen Stefani sing-along vocals and marrying Jake Gyllenhaal.
Follow her: twitter.com/joypecknold
Lisa Kwong
Promotions Coordinator
Lisa Kwong is a true West Coast gal who loves the city's open water and mountain skyline. She graduated from the University of British Columbia with a BA in English Literature, and later completed the Public Relations program at Langara College. Her experience includes an internship in the publicity and promotions department at Holt Renfrew. Her experience as an event planner for lifestyle and fashion brands makes her the perfect gal to manage Vitamin Daily's promotions and partnerships.
Follow her: twitter.com/lisa_kwong
Sarah Marantz
Toronto Contributor
Our gal-about-town comes with an impressive resume (including stints as an intern at both FASHION Magazine and Anna Sui in New York) and a keen eye for art and style. Sarah's love of late afternoon learning has taken her on many academic adventures: she has studied at five universities in three countries, ending with a double major in Psychology and Botony (so not only can she grow plants, she can analyze their psyches as well). With her heart on her sleeve and her camera in hand, you can never predict her next step. One thing’s guaranteed—her shoes will be gorgeous.
Follow her: twitter.com/sarahmarantz
Julie Whelan
Guest Editor Toronto
Julie landed in the UK via a childhood in Kitsilano, an English degree from McGill University and an Irish passport. After six years of working in publishing in London, including positions as a Marketing Executive at Random House and a Marketing Manager at HarperCollins, she bid farewell to her Brixton flat and late Friday lunches at The River Cafe. The ultimate urban girl, she juggles evening cocktail parties with her MBA studies at Schulich School of Business in Toronto. Julie brings creativity and passion—plus a fabulous Top Shop and Selfridges wardrobe—to Daily Dose Media Inc.
torontocontributor@vitamindaily.com
Follow her: twitter.com/julesine
Katherine Holland
Toronto Contributor
Katherine Holland always gets into the hottest TIFF parties and fashionable fêtes—just take a look at our Editors' Diary, where she chronicles her celebrity run-ins and stylish finds finds. She's also mom to Roxy Alabama, a mini rock star sure to follow in her mom's party-hopping footsteps.
Follow her: twitter.com/kittyholland
Erika Pantages
Moms and Kids Contributor
Uber-mama Erika Pantages is excited to join the Vitamin Daily team as Mom & Kids edition contributor. She brings years of experience in the children's fashion industry between her successful run with her Dirty Laundry clothing line and her current work marketing international children's brands. She lives and works in Vancouver with her husband and 2-year-old daughter Tallulah. Check out Tallulah's blog about fabulous finds around the globe at www.thisishowistroll.blogspot.com
Jennifer Nachshen
Montreal Contributor
Montrealer Jenn Nachshen received her PhD in Clinical Psychology from Queen’s University and followed it with a postdoctoral fellowship at Concordia University. But no matter how many scientific papers she read, scanning www.gofugyourself.com always topped her to-do list. With the eye of the “every girl,” Jenn leapt into the fashion world as a blogger for Vitamin Daily Montreal. A genuine combination of style and substance, she puts an educated spin on her lifestyle scoops. And she can diagnose all of our neurosis, too.
Follow her: twitter.com/jenn_nachshen
Miho Shimamura
Technical Director
Miho is a combination of tech whiz, shopaholic, creative designer and fashion hunter. She is a stylist and personal shopper for a myriad of clients, as well as working as a tech saviour for Vitamin Daily. Despite her manic work schedule, she still finds time to test her fashion karma and obsessively peruse ebay.com for Stella McCartney and Orla Kiely.
We love to hear from our readers! Send us a note at info@vitamindaily.com
Free Agency Creative
Graphic Design and Brand Management
Free Agency Creative is a contemporary graphic design and brand management firm specializing in creating award-winning design solutions for local and international companies.
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