May 31st, 2011
Say "Maybe" to the Dress
Social agenda bigger than your budget? Rent your next party look for a fraction of the tag.
In a world where nothing goes un-Twitpic'd, anyone who follows that “never be photographed in the same thing twice” is having serious credit issues. Or getting really good at borrowing. Enter RentFrockRepeat.com, delivering single-use luxury to Canadian women: just pick a party dress in your size (0-16), register and enter your event date, and rent ahead. Bonus: get a second size, free, just in case.
Co-founders Lisa Delorme and Kristy Wieber—who brainstormed the site after being invited to a wedding, but not wanting to drop a month's rent on a one-night-only dress—buy stock directly from designers. Their taste is pretty, safe. A Yigal Azrouël jersey dress in Sunkist orange is $185 to rent (would be over $1,000 to buy); Shoshanna's printed silk numbers are $95; a Catherine Malandrino LBD is $65.
Wear it like its yours, but go easy on the red wine.
