Vitamin Daily

This is no ordinary Joe.

Joe Mimran is the man behind labels such as Alfred Sung and Club Monaco but it’s his Joe Fresh line - found in Superstores across Canada - that has propelled him to "first name only" fashion status.

Calgary's CrossIron Mills is home to Joe Fresh's new standalone store: 16,000 square feet of chic and affordable clothing, from $10 scoop neck tees to $19 honeysuckle jeans (and for those of you who don’t know, honeysuckle is the new black).

Always relevant, Mimran lets the style speak for itself and checks the snobbery at the door. Now that's fresh. —Kristin Hursh

Joe Fresh, CrossIron Mills, 260155 CrossIron Blvd., Rocky View, www.joe.ca