Vitamin Daily

Sure you were blue boxing before it was hip to be green, but there's always room for eco-innovation.

Enter SHFT, a media platform (co-founded by Entourage star Adrian Grenier) that has plenty of funky and thought-provoking environmental and cultural crossovers, like an interesting shop with non-toxic dog bowls, chairs made from an upcycled chain link fence, and this ultra sleek cardboard desk, along with blogs featuring super cool finds from the international art world and provocative videos.

But if we stare at hottie Adrian Grenier too long, we might unwittingly contribute to global warming.

Read our interview with co-found Lauren Gropper, a sustainability and design expert, today on our Editors' Diary.